Wiki - Martha Stewart Living Omnimedia - Putiton | The Exclusive Business Platform

In September 1997, with the assistance of business partner Sharon Patrick, Stewart was able to secure funding to purchase the various television, print, and merchandising ventures related to the Martha Stewart brand, and consolidate them into a new company, named Martha Stewart Living Omnimedia (MSLO). Stewart served as chairwoman, president, and CEO of the new company and Patrick became Chief Operations Officer. By organizing all of the brand's assets under one roof, Stewart thought she could promote synergy and have greater control of the brand's direction through the business's activities. That same month, Stewart announced in Martha Stewart Living the launch of a companion website and a catalogu