Wiki - Martha Stewart - Putiton | The Exclusive Business Platform

Following her release from prison in March 2005, Stewart launched a highly publicized comeback and was once again involved in Martha Stewart Living. Offerings of her company's Martha Stewart Everyday line at Kmart were expanded to include a new line of ready-made home furnishings, and its mass market interior paint line became available at the larger Sears stores. However, the most heavily promoted aspect of her comeback was in television. Stewart returned to daytime television with The Martha Stewart Show and appeared in an adapted version of The Apprentice (called The Apprentice: Martha Stewart). Both shows premiered in September 2005, and both were produced by Mark Burnett. Her prime time Apprentice spin-off received poor ratings.[74] The Apprentice: Martha Stewart was not renewed for a second season.[75] In October 2005, Stewart released a new book, titled The Martha Rules, on starting and managing a new business,[76] and a month later, her company released Martha Stewart Baking Handbook.[77] In October 2006, Martha Stewart's Homekeeping Handbook, a reference book about looking after a house, was published by Clarkson Potter. She also is a regular contributor of cooking, crafts, and gardening segments on NBC's Today show. Stewart's daily talk show was nominated in six categories for the 33rd Daytime Emmy Awards in 2006, including Best Host and Best Show.